Portfolio Management Services (PMS) are specialized investment management services provided to high net worth individuals (HNIs) or institutions, where a professional portfolio manager creates and manages a personalized investment portfolio on behalf of the client. The portfolio manager takes into account the client's investment goals, risk tolerance, and investment horizon, and actively monitors the portfolio to make informed investment decisions based on market trends and economic conditions. The objective of PMS is to maximize returns while minimizing risks for the client's investment portfolio.